A FREE 5 DAY STORYTELLING CHALLENGE | 8TH - 12TH JUNE 2026
You're showing up.
You're creating content.
So why aren't your ideal clients buying?
In five days, I'm going to show you the missing piece. The one shift that turns the content you're already creating into the kind of content that builds genuine connection, makes the right people stop and pay attention, and has them reaching out - ready to work with you.
JOIN THE FREE 5 DAY CHALLENGE
Starts Monday 8th June. Live in our private Facebook group.
Free to join. Unsubscribe anytime. We will never share your details.
You're showing up.
You're creating the content.
So why aren't your ideal clients buying?
In five days, I'm going to show you the missing piece. The one shift that turns the content you are already creating into the kind of content that builds genuine connection, makes the right people stop and pay attention, and has them reaching out ready to work with you.
JOIN THE FREE 5 DAY CHALLENGE
Starts Monday 8th June. Live in our private Facebook group.
Free to join. Unsubscribe anytime. We will never share your details.
You're doing everything right.
You post consistently. You write the emails. You go on the podcasts. You show up to the calls. You have a real offer that genuinely changes lives and you know it.
But the enquiries are not coming. The DMs are quiet. The discovery calls are too few and far between. People comment on your posts and tell you they love what you do, but they don't buy.
And the longer it goes on, the louder the voice in your head gets. The one that says maybe I'm not visible enough. Maybe I should niche down again. Maybe my offer is wrong. Maybe I should be on TikTok. Maybe it's just me.
You start tweaking everything. The bio. The brand colours. The lead magnet. The pricing.
And nothing changes.
I know how that feels because I've been there
You are not the problem.
But something is missing.
And it's not what you think.
It's not that you need more content. Or another offer. Or another funnel, another platform, another lead magnet.
What is missing is the thread that connects what you do with the people you do it for. The thread that makes the right person stop scrolling, lean in, feel something, and decide - this is the person I want to work with.
That thread is your story.
Not your life story. And not just the polished version you put on your About page. It's the very real, very relatable moments from your journey - told in a way that makes the right person feel deeply seen and understood.
When that thread runs through everything you put out - your content, your emails, your offers, your conversations - something shifts. People stop seeing you as one of many and start seeing you as the only one. They stop comparing you to other people and start choosing you.
And it doesn't take more time. It doesn't take more effort. It just takes knowing how.
That's what I'm going to show you over five days.
In just 5 days you'll have a story that connects, converts, and brings the right people in.
Discover the simple process I use to share stories that attract perfect-fit clients who are excited about working with you
Master how to make any story relatable to your ideal client so they deeply connect with it - and with you
Learn how to link any story to what you do in a way that feels aligned, congruent and never salesy
Stop feeling icky about selling and discover how easy, positive and natural it can feel when you do it right
Attract more of the people you love working with - in some cases as soon as you post your first story
Based on the unique process outlined in my bestselling book, The Business of Stories.
Here is what we'll work on each day:
Day 1 — Your customer story
You'll get clear on exactly who you're talking to, what they're wrestling with right now, and the language they use - so every story you tell from now on lands with the right person (includes my custom AI tool to do the heavy lifting for you).
Day 2 — Your defining moment
You'll choose one pivotal moment from your journey and craft an opening line that grabs attention and pulls the right people in - without having to write your life story or feel like you're making it all about you.
Day 3 — MakING YOUR STORY relatable
You'll learn the difference between recounting what happened and telling a story that makes people feel something. This is the shift that turns a flat post into one that gets the right people DMing you the moment they read it.
Day 4 — MakING YOUR STORY relevant
You'll bridge from your story to your message, so it's always lands in a meaningful way, points back to what you do, and positions you as the person who can help (includes an AI tool to help you do this in seconds).
Day 5 — The call to action
Finish your post with a call to action that feels natural and generous, not salesy - so the right people know exactly what to do next, and you stop leaving connections, opportunities, clients and money and on the table.
What you get when you register
Private Facebook group
Join a group full of business owners just like you, ready to make their marketing easier, more effective and a whole lot more enjoyable.
Daily tasks and live Q&A
Watch a short video, spend less than 30 minutes on the daily task, and join a live Q&A every evening at 7:30pm UK to get your questions answered.
Worksheets and prompts
Download each day's worksheet and get guidance, prompts and examples to help you do each day's short task - and learn a simple process you can use again & again.
Two custom AI tools
Get access to my Customer Story Builder and Story-to-Message Mapper - two custom AI tools that take the heavy lifting out of two of the trickiest parts of the process.
Daily prizes
Show up to the lives every evening to be in with a chance of winning! I'll be giving away a prize every single night, just for being showing up and joining me live.
Hi, I'm Susan, and I'm so glad you're here.
Since 2015 I've been helping frustrated business owners transform the way they talk about what they do, use storytelling in their marketing, and attract clients who are a perfect fit.
And here is what I've found to be true, again and again.
When you get this piece of the puzzle right - and it really is the missing piece in so many people's marketing - your dream clients start showing up, already knowing they want to work with YOU.
It's so powerful. And it does not have to be complicated.
Thousands of people have used my simple frameworks to harness the power of storytelling in their marketing, demonstrate their value, stand out in their industry, and grow their business.
So even if you don't think you have a great story ...
Or your attempts at storytelling have fallen flat in the past ...
My process will get you thinking differently about the stories you have, how you share them, what they can do for your business, and what might be holding you back.
I'll be in the group every day, helping you along the way and making sure you get the most out of taking part.
Susan Payton is the international bestselling author of The Business of Stories, host of The Business of Stories podcast, and the founder of Storytelling Mastery.
STORYTELLING ISN'T JUST A NICE-TO-HAVE
Five days. One story.
Everything changes.
You have the offer. You have the audience. You have the talent.
You have everything you need to build a business where the
right people come to you.
You just need the thread that connects it all.
Spend five days with me from 8th to 12th June and you'll leave with
one story you can post the same day - and a process you can use forever.
It's completely free. It happens inside a private Facebook group.
The tasks take 20 to 30 minutes a day. And the lives every evening at
7:30pm UK time are where the magic really happens.
Are you in?